About Us


NIRMALA GROUP (PT. KARYA NIRMALA UTAMA) is one of the companies that has rapidly developed in Bali region. The founders are Balinese born, Mr I Made Sujana and Mrs Ni Nyoman Sudiasih. They have grown the family company in the spirit of togetherness, good relations among division, and focused at giving back to local community. All these foundations are applied while building the brand with plans to expand to other regions in Indonesia as well.

In 1996, Nirmala Group was established under the legal entity CV. KARYA NIRMALA, growing mainly in the contractor sector with the first office based in their private home in Jimbaran.

In August 1997, following the success in the contractor sector, Nirmala Group developed its first building material hardware store. This was to support supplies of building material for the ongoing property development business.

In 2001, with the company slowly but steadily growing, Nirmala Group again expanded their company roots and launched their first minimarket in Uluwatu, Jimbaran.

In December 2002, with visions of the future trend in hospitality and receiving positive market feedback, the owner decided to upgrade the minimarket into a supermarket and concurrently launching their first budget hotel. This hospitality business enterprise was officially inaugurated by Bupati Badung (A.A OKA RATMADI).

With all of its current expansion, the family business-based CV. KARYA NIRMALA was no longer adequate to accommodate the rapid development, so it turned itself into a professional corporate while setting itself as one of the major hospitality players in the market under the entity PT. KARYA NIRMALA UTAMA. From here on, their business flourished rapidly in Bali region, with goals set for nation wide expansion as well. PT. KARYA NIRMALA UTAMA has several company subsidiaries:

  1. Contractor, Developer & Land Development
  2. Building Material
  3. Heavy Equipment
  4. Wood Processing
  5. Hotel (2 budget hotels)
  6. Supermarket (9 outlets)
  7. Water park
  8. Coffee story restaurant, café and bakery
  9. Cooperative

As a constantly developing enterprise, Nirmala Group forecasts for the next five year to develop a resort and housing complex, three hardware supermarkets, two Villa units, three Supermarket and five Coffee story café and bakery branches.


Nirmala Hotels philosophy is to exceed the needs of the modern executive traveller without extending his or her travel budget. Each hotel in the brand is perfectly located in the heart of Bali, moments from the city’s top businesses, restaurants, attractions, shopping and more. And each is a truly impressive home away from home, distinguished by its contemporary Balinese architecture and spacious, beautifully appointed rooms.

Every staff member is dedicated to providing guests with an incomparable level of personalised, custom tailored service.



We believe that for every successful business, earning should be followed by giving back. The NIrmala corporate company has a department assigned to manage their Corporate Social Responsibility by conducting annual programs for aiding local community especially in Jimbaran area.

The Nirmala Group owner is very passionate about sports, all his kids are trained to be swimming athletes. He set up the Nirmala Club, which offers swimming training and has annual competition at regional level. The Nirmala swimming group provides scholarship for less fortunate school students for swimming lessons, and if the students passes the annual competition, he/she is eligible to enter swimming competitions at national level, fully funded by Nirmala Group. This aims to create professional swimming athletes that can represent Bali and eventually Indonesia.

Each December, Nirmala Group holds a gathering for less fortunate families and elder citizens and give out donations of donate dried food, rice and clothing.

Nirmala Group volunteers to share the joy to more people and to their clients who hold an event at a Nirmala Hotel during any weekend, donate three percent (3%) of its weekend event profit to local schools. The funds will be used to purchase book and uniform. Latest CSR program was to plant 1000 mangrove in order to save our environment.